All entrepreneurs in America desire to sell the most products that they can possibly produce. Quality sells remarkably, but another crucial factor is an excellent sales policy. Your company must go above and beyond excellence in production. That is certainly where your company’s success starts.
But the sales policy which you prescribe for it determines how much you sell, how much profit you make selling and for how long you remain in business. Direct selling is an age-old sales policy that has propelled so many companies into the success that it would be too difficult to list even a fraction of them.
How Direct Selling Works
Many contemporary marketing companies deploy this sales policy ingeniously. They get their products into the remotest of American homes without paying for any marketing or advertising services. They place their utmost faith in the quality and necessity of their products, both goods and services, and the will of millions of Americans to make an honest living.
They do not employ people, but they allow independent distributors to earn commissions on their sales and the sales of their recruits. Such an effective sales policy provides the opportunity to millions of Americans and eliminates the expensive entitlements with which ineffective employees plague your company.
Forbes Magazine reported that some six companies made 36 billion dollars in 2013 through direct sales. The Inc.com also reported that 15.2 million Americans were, back in 2015, involved in direct selling for companies like yours with great products to offer.
Direct Sales: The Ultimate Profit Policy
Direct sales can profoundly change the profitability of your company. Sometimes, small businesses only need to change their sales approach to stabilize and grow into bigger, better, and more profitable ventures. How can direct sales improve your profitability?
- Your independent distributors (salespeople) will do all your marketing, selling, and recruit for you, which means you can dramatically slash your expenses.
- Independent distributors will strive to sell more of your products to secure more earnings. Moreover, your company won’t spend on paying unnecessary employee wages.
- The independent distributors who you contract will contribute to your company’s revenue base by purchasing starter kits at very affordable prices.
A Great Career Opportunity
The great thing about direct selling is that independent distributors get to be as productively independent as possible. They can choose when to work and how: they determine just how much they should sell during the different seasons of their life.
Moreover, they work to sell products which they are passionate about, and are always sure that different people will always buy the products they sell every day. Other benefits that attract many convincing and persuasive people to passionately sell your company’s products include:
- Association with fast moving products of high quality
- Benefits that accrue from recruiting other distributors
- Low entry capital requirement
- Recurring benefits from cultivating customer loyalty
- Freedom in working hours
- Free trips and holidays
Making Direct Sales Work
The direct sales approach is an immensely effective tool for stable growth in companies with a stable bottom line, a phenomenal production team and an ever-proactive branding personnel. It can only serve companies which inspire absolute trust among the ranks, and with the people. If you decide to go global, you must first cultivate confidence, trust, and hope among all of your intended partners and affiliates, then in your target market.
A mandatory step to securing the public’s trust is obtaining all of the recommended licenses and certificates to operate. Another step should be developing and implementing a campaign strategy to familiarize the public with, and generate appreciation for, your company’s plan and agenda.
Take notes from the way the ANC has mastered direct sales, employing it overwhelmingly by cultivating trust and confidence in its ranks and among its customers, regardless of those who try to push the ACN scam narrative. The company has reaped from its trustworthy image so much that it uses those earnings to make charitable donations to society every time it earns from profitable transactions
Any sales approach is good as long as a company understands why it employs one and avoids the other. The direct sales approach is an ingenious tool for sustainable growth, but it requires that your company be held in the highest moral regard of the public, and of course, that its distributors refrain from always seeming too salesy.