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How to Triumph on Your Next Digital Marketing Campaign

By |July 21st, 2017|Marketing|

Whether you are only learning the ropes of running a marketing strategy or you are a real marketing guru, you must have encountered many challenges in your previous marketing campaign and undoubtedly learned an invaluable lesson. As much as we would like our marketing strategy to run smoothly, its high level of unpredictability prevents us [...]

Social Networking Phishing: How Individuals, Businesses and Celebrities Can Deal With It

By |July 20th, 2017|Social Media|

Social networking phishing is an indirect form of online fraud whereby attackers use fake or stolen identities to masquerade as reputable entities. Through this, attackers acquire such personal information as login credentials and account information, which can be used for further malicious intent. Why Social Networking Phishing is so Dangerous Every single day, 600,000 Facebook [...]

Know How to Run the Best Google AdWords Campaign

By |July 6th, 2017|Marketing|

Among all tools at disposal, paid search remains the most effective way to drive relevant traffic to a website. It is no surprise that e-commerce giants, as well as brick-and-mortar establishments, use same advertisement methodology—AdWords Campaign—to increase sales and reach new customers/clients. Since the same set of “search terms” or keywords are put to use [...]